Transparent Cause marketing
In October 2012, Susan G. Komen® joined with the New York Attorney General Eric T. Schneiderman to implement charitable cause marketing practices. These standards are in place to give consumers better information and a clearer understanding of how their donations support Komen's life-saving research and breast cancer programs. We work closely with our partners to ensure all cause marketing programs meet these standards, and all program details are transparent to consumers.
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Better Business Bureau®
We strongly adhere to the Better Business Bureau's Standards for Charitable Accountability.